by James MetzgerWhy Email Marketing is Still the Top Dog
Email marketing is like a fine wine, it only gets better with age. And according to Sopro‘s new whitepaper, The State of Prospecting 2023, it’s still the top dog when it comes to new business prospecting.
In the world of digital marketing, it’s easy to get caught up in the shiny new toys like PPC and paid social media. But, as it turns out, those channels are just the flavor of the month compared to the tried and true method of email marketing. The whitepaper revealed that 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid social media.
When it comes to new business, decision makers want a more personal touch. Referrals and webinars or face-to-face events come in second and third place, but nothing beats a personalized email. In fact, 77% of B2B buyers prefer to be contacted over email – more than double any other channel.
But, before you start sending out those emails like a crazy person, it’s important to make sure you’re doing it right. The whitepaper provides guidance on how to build your audience and database, personalization tips, and useful information on forming prospecting campaigns.
Think of email marketing like a game of chess. You wouldn’t just randomly move your pieces around the board without a strategy, right? The same goes for your email campaigns. You need to have a plan of attack, know your audience and make sure your emails are personalized and engaging.
The whitepaper also provides insights on the best time to send an email and how to create a campaign to ensure it gets opened and read. It’s like hitting the bullseye on a dartboard, timing and targeting are everything.
Ryan Welmans, CEO and Co-Founder of Sopro, says
“We do understand that not everybody is as obsessed with prospecting as we are. But whether your business uses email prospecting or not, this report has something for everyone from the best time to send an email to how to create a campaign to ensure it gets opened and read.”
In conclusion, email marketing is still the king of the jungle when it comes to new business prospecting. As revealed by Sopro’s new whitepaper The State of Prospecting 2023, 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid social media. And let’s face it, who doesn’t love a good old fashioned love letter (aka personalized email) in today’s world of swiping left and right on dating apps?
But here at Aspire Marketing, we understand that creating a successful email campaign is not as simple as sending out a mass email to your entire contact list. That’s like trying to catch a fish with your bare hands- it’s not going to end well. That’s why we provide guidance on how to build your audience and database, personalization tips, and useful information on forming prospecting campaigns.
So, don’t let your email campaigns flop like a fish out of water. Let Aspire Marketing help you reel in those leads and watch your business flourish.
