January 26, 2023

by James Metzger

2023’s Must do’s: TikTok Social Media Marketing

Are you still using Facebook for your brand’s Social Media Marketing strategy? It’s time to step up your game and join the TikTok trend! According to a recent report by Meltwater, 52% of survey respondents say economic uncertainty has made social media a more important channel for their organization. But while other social media platforms are chugging along like a classic car, TikTok is a sports car that’s racing ahead with 30% growth vs. 16% last year and 47% of respondents planning to use it in 2023. This number jumps to 56% when looking specifically at respondents in the United Kingdom & Ireland (UKI)

Just like how a chef wouldn’t serve last night’s leftovers to a VIP guest, you shouldn’t be serving your brand’s message on a platform that’s past its prime. Make TikTok a priority for a strong brand and increased brand awareness in 2023. And don’t forget to measure your brand reputation, just like a bartender checks ID’s at the door – you want to make sure you’re reaching the right audience.

While Facebook remains the most used social media platform for organizations, in terms of growth, the use of TikTok is rapidly increasing. Additionally, 47% of respondents stated that they are planning to use TikTok in 2023. This statistic jumped to 56% when looking specifically at respondents in the United Kingdom & Ireland (UKI).

In addition to TikTok, other social media platforms are also seeing growth in usage and importance for organizations. Video marketing, for example, is becoming increasingly popular as a way to engage with audiences and build brand awareness. In fact, the report found that 69% of respondents are planning to use video marketing in 2023, with YouTube being the most popular platform for video content.

But it’s not just about the platforms themselves – it’s also about the type of content that organizations are creating and sharing. The survey found that the top three types of content being used by organizations are video (80%), images (74%), and text (69%). This highlights the importance of creating visually appealing and engaging content that resonates with audiences.

As a Social Media Marketing agency, Aspire Marketing can help you create and distribute the right kind of content for your brand. Whether it’s developing a TikTok strategy, creating videos for YouTube, or curating images for Instagram, we have the expertise and experience to help you achieve your goals.

When it comes to measuring the success of your social media efforts, it’s important to track the right metrics. While increasing brand awareness and engagement are important goals, it’s also crucial to monitor metrics such as website traffic, lead generation, and ROI. By tracking these metrics, you can gain valuable insights into what’s working and what’s not, and make adjustments as needed.

In conclusion, social media is becoming increasingly important for organizations of all sizes and industries. As the economic climate continues to be uncertain, social media offers a cost-effective and measurable way to connect with audiences and build brand awareness. TikTok is a platform that is seeing rapid growth and should be a priority for any organization looking to increase brand awareness in 2023. Additionally, video marketing and visually engaging content should also be a focus for any organization’s content marketing strategy. Aspire Marketing can help you navigate the ever-changing social media landscape and create a strategy that will take your brand to the next level. Contact us today to learn more about how we can help you achieve your goals in 2023.